Marmite has teamed up with The Botanist on Sloane Square, to create a celebratory Marmite (ahem Ma'amite) Afternoon Tea in homage to the Queen's Diamond Jubilee. Available only for a fortnight between Monday 28th and Sunday 10th of June, the Marmite Afternoon Tea is fit for the Queen and perfectly suited to the elegant surroundings of the Botanist. <a href="http://www.thebotanistonsloanesquare.com">www.thebotanistonsloanesquare.com</a>

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FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November. You will see me talking a lot about Marmite and eating it :-) I do also talk some sense about FanCulture in the digital age. Also featuring expert opinion and insight from academics, marketeers and other fans (Marmite, Nike and Sony). This documentary looks at how a brand can identify their fans and, more importantly, harness their passion. <center> <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/"><img src="siteimages/fanculture-watch.jpg"></a> </center> See the documentary on the <a href="http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/">WeAreAmplify</a> website.

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As the guardian of ILoveMarmite.com, I get to product test a lot of new Marmite products. This year has been no exception. The most exciting product I have been able to taste-test is the product of a new joint venture between Marmite and Vaseline. You read right, MARMITE AND VASELINE. As you can see from the photo, the product is very real and I have been trialling it since the new year.

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Marmite, has been given a makeover to celebrate the Queen's Diamond Jubilee. The Royal Marmite makes it the most appropriate kitchen table condiment for people wanting to toast the Queen's 60th year as the longest reigning Marmite monarch Tuesday 5th June.

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The new, soon to be released Marmite XO tasting and swearing in of new Marmarati. myself (Seamus) and my partner Patrina (1st and 2nd Level Marmarati ;-) and the dancers from MIJive. The Marmite song is by Jonathan Taylor

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It's the great debate, share the marmite Love with the Love Party, or stop the Spread? I caught up with the John Bercow, The Speaker of the House of Commons on his election campaign to ask; "Where does he stand on the Marmite question?"

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