World Marmite Day falls on 28 September every year. It has no founder, no organising body, no official record of who invented it and no involvement from Unilever, which makes it one of the more honest food days in the calendar. What little is known about its origins, why an unowned celebration suits this particular product rather well, and a few things to eat to mark it.
Love It or Hate It Phenomenon
The polarizing nature of Marmite: taste science, genetic factors, psychological aspects, and the "Marmite effect" as a cultural metaphor.
Category: Love It or Hate It Phenomenon | View all articles
Gary Lineker and Marmite: the England striker who was 'relieved' he hates it
When Britain panicked over the 2016 Marmite shortage, Gary Lineker counted himself lucky: 'So relieved this morning that I don't like marmite.' Eight words that filed England's great goalscorer firmly in the hate camp.
Zach Galifianakis and Marmite: the Hangover star who met his match in a jar
On LADbible's Snack Wars, The Hangover star Zach Galifianakis tried Marmite and reacted with the flat deadpan horror that made him famous. One more name for the hate column, and proof the spread travels badly across the Atlantic.
Stephen Mangan and Marmite: the actor who calls one topping combination a hate crime
Stephen Mangan is happily a Marmite-on-toast man, with one firm rule: marmalade and Marmite together on the same toast is, in his words, 'a hate crime'. A lover, then, who keeps his breakfast spreads in their proper lanes.
Elton John and Marmite: the rock legend the brand crowned a 'true lover'
Elton John gave himself away: fans spotted a shelf stacked with Marmite jars behind him in a birthday photo. The brand crowned him a 'true lover' and turned it into a four-year, one-million-dollar partnership for the Elton John AIDS Foundation.
Ricky Gervais and Marmite: the Reading comedian who does the maths on a jar
When the 2016 Marmite shortage hit, Ricky Gervais did the maths: 'How can there be a Marmite shortage when one jar lasts most families two years?' He claims no strong feelings either way, which makes him the man holding up the middle of the love-hate graph.
Anthony Albanese and Marmite: the Australian PM who called it 'rubbish'
Asked about a Vegemite row in Canada, Australian PM Anthony Albanese backed his country's spread and dismissed the British one in a single word: 'Marmite, which is rubbish, frankly.' A clear hater, delivered with more authority than most.
Idris Elba and Marmite: the star who got it served as his 'Food Hell'
Idris Elba had Marmite served to him as his 'Food Hell' on Saturday Kitchen, paired with tofu and kale. No grand denunciation, but you do not put a food in hell if you love it, so we have him down as a sceptic rather than a sworn enemy.
Madonna and Marmite: the one thing the Queen of Pop won't do for her kids
At the 2011 premiere of her film W.E., Madonna drew a line: 'I would do anything for my children. Except have a Marmite sandwich. My daughter's insistent that I eat one, but I won't! Vile!' One of the most quotable hater verdicts ever given.
John Cena and Marmite: the wrestling champion who exercised his right to hate it
Handed a taste of Marmite, sixteen-time WWE champion John Cena recoiled, then used the brand's own logic to justify himself: the advert says love it or hate it, so he was entitled to hate it. One of the more honest verdicts on the list.
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