In 2009 Marmite backed England at the Ashes with a limited edition cricket-ball jar and a comic single by Phil Tufnell and the Wooden Urns, sold on iTunes for 79p with the profits going to Cricket for Change. England won. In 2026 Marmite backed England at the World Cup with jars sized by how far you thought they would get. England reached the semi-final. Seventeen years apart, the same instinct, and a much better hit rate than the England cricket team of the 1990s ever managed.
British Culture
Marmite as a cultural phenomenon: its role in British identity, pop culture references, advertising campaigns, and the "Love it or Hate it" divide.
Category: British Culture | View all articles
The Jolly Hog put Marmite in a sausage, and Colman's in the one next to it
The Jolly Hog launched two co-branded sausages in March 2026, one with Colman's and one with Marmite, at £4.50 for a pack of six. Both use 80 per cent British outdoor-bred RSPCA Assured pork. The Marmite one carries three per cent actual Marmite plus Marmite's own B-vitamin profile, and it works, because sausage meat is the sort of fatty savoury thing Marmite improves rather than fights. The Colman's twin is rated 2.3 out of 5 by the same shoppers who give this one full marks.
A bit Marmite: the jar that became an adjective
To call something 'a bit Marmite' is now official: the OED lists Marmite as an adjective for anything that splits people into love-it and hate-it camps, and it dates the metaphor to 1994, two years before the famous advert everyone credits.
1984: the year Marmite changed the lid and the nation panicked
For most of its history, Marmite came with a metal screw-top lid. The lid was satisfying. It made the right sound when you opened the jar. It had heft. It felt durable, in the way that midcentury British packaging often did, and it suggested that the contents were a serious product.
Marmite Afternoon Tea at The Botanist
Marmite has teamed up with The Botanist on Sloane Square, to create a celebratory Marmite (ahem Ma'amite) Afternoon Tea in homage to the Queen's Diamond Jubilee.
Celebrate 60 years of Ma'amite monarchy
Marmite, has been given a makeover to celebrate the Queen's Diamond Jubilee. The Royal Marmite makes it the most appropriate kitchen table condiment for people wanting to toast the Queen's 60th year as the longest reigning Marmite monarch Tuesday 5th June.
Love vs Hate Party Dance-Off
All elections should be campaigned this way! Instead of a debate, take 40 good men and women from each party and have a dance-off!!
Speaker Bercow on Marmite
It's the great debate, share the marmite Love with the Love Party, or stop the Spread?
The UK 2010 election, party manifestos
The UK 2010 election is upon us and finaly, we have all the parties revealing their election manifestos. It will be a strong and tight fight between the leading contenders and here I reproduce their manifestos.
Interview: Ariane Sherine
A bite sized interview about Marmite with Ariane Sherine, creator of the Atheist Bus Campaign and the book " The Atheist's Guide to Christmas " Her verdict landed firmly on the love side, with the caveat every veteran knows by heart: it has to be thinly spread, because a little goes a very long way.
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