Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2026 | View all articles
An imagined Mnemonicon interview with Fyodor Dostoyevsky on Marmite as a moral substance, and a jar set between Ivan and Alyosha Karamazov at the tavern
Fyodor Dostoyevsky on Marmite as a moral substance that refuses the middle ground. Ivan offers the bread to Alyosha at the Skotoprigonyevsk tavern.
Does Marmite cure baldness? The hair-restorer myth, and the real medicine behind it
A Newcastle urban legend says that rubbing Marmite on a balding head cures hair loss, on account of its folic acid. It does not, and you end up with a sticky pillowcase. But the folic acid is real, and the story behind it, a doctor curing pregnant women in 1930s India with Marmite, is one of the great moments in British medicine.
Five spice acquisitions, one pattern: what McCormick does with European heritage brands
Between 1984 and 2015, McCormick acquired five major heritage food brands outside the United States. None of them was renamed. None of them had its recipe vandalised. Most of them are now bigger than they were on the day of acquisition.
Marmite finally admits toast is dying
adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
An imagined Mnemonicon interview with John Keats on Marmite, negative capability, an ode for the jar, and a fermented dainty added to Porphyro's feast
John Keats on Marmite as Negative Capability made edible. A five-stanza ode in his Nightingale register and a scene with Madeline and Porphyro on St Agnes Eve.
What the McCormick deal means for Burton-on-Trent
What McCormick's vague 'long-term manufacturing agreement' really means for the 240 jobs in Burton, and why the Cadbury precedent should worry us.
"You can't sell Marmite to the Americans": Britain has a quiet meltdown
Britain has sold off cars, banks, and football clubs without much fuss. Marmite, it turns out, is the line. A look at why the row is louder than the deal.
McCormick buys Marmite, and the rest of Unilever's pantry
Unilever sells its food business, including Marmite, Hellmann's, and Knorr, to McCormick for $45 billion. The end of a 26-year ownership.
Marmite substitute: what to use instead, for cooking and for toast
The best substitute for Marmite depends on the job. For savoury depth in cooking, Vegemite, another yeast extract, miso or soy sauce all work; for spreading on toast, only another yeast extract really does. The full list, quantities, and the trap to avoid.
