Marmite and Vegemite are both yeast-extract spreads, but not the same jar: Marmite is British, sweeter and B12-fortified; Vegemite is Australian, saltier and thicker. The differences, the WW1 origin, the nutrition split, and a partisan verdict.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2026 | View all articles
"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand
Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
Is Marmite vegan, vegetarian, kosher, gluten-free, halal? The dietary status of every variant
A different answer for almost every diet. Marmite is vegan, vegetarian and KLBD-certified kosher; it is NOT gluten free (the yeast is grown on barley and wheat); and it is permissible but not certified halal.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
Is Marmite good for you? The nutrition case, with the caveats included
Marmite gets opposite write-ups in the press most weeks. The honest nutrition case: a real B12 and folic acid contribution per teaspoon, a salt warning that matters for some people and is overstated for most.
How long does Marmite last, and does it ever actually go off?
How long Marmite lasts opened and unopened, why the salt and low water content make it nearly impossible to spoil, whether it belongs in the fridge (it does not), and the three signs that a jar should actually be binned.
The British press has the Burton-Marmite story wrong
Since 31 March 2026, when McCormick & Company announced its agreement to combine with Unilever's foods business, the British press has been telling one version of the Marmite-McCormick story. The version goes roughly like this: The Americans have bought our Marmite.
An imagined Mnemonicon interview with Sir Arthur Conan Doyle for St George's Day, and Mr Sherlock Holmes investigates an unlabelled jar that arrived at 221B by the second post
Sir Arthur Conan Doyle for St George's Day, plus Sherlock Holmes deducing an unlabelled jar that arrived at 221B by the second post. Burton-on-Trent, 1902, medical-man sender.
Why does Marmite taste like that? The science of the savoury hit
Marmite tastes the way it does because it is loaded with natural glutamates (the umami compounds), a lot of salt, and the dark, malty, slightly bitter notes from heating concentrated yeast. The intensity is the point, and it is why it divides people.
What happened to Schwartz: the 42-year case study for what comes next for Marmite
If you want to know what happens to a British heritage food brand under McCormick ownership, you do not have to speculate. There is already a forty-two-year working example sitting on every supermarket spice shelf in Britain.
