Marmite, as anyone who has read [Burton-on-Trent, where the Marmite actually comes from](/articles/marmite-factory-burton-on-trent) will already know, has always sourced its raw material from leftover brewers' yeast.
Advertising Campaigns
Iconic Marmite marketing: "Love it or Hate it", Marmite Neglect, Ma'amite, Paddington Bear, and memorable ad campaigns through the decades.
Category: Advertising Campaigns | View all articles
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
Marmite Bans Cringe Pet Names
For a limited time, you can get yourself a personalised, Valentine's Marmite jar. However, Britain's most cringe-worthy pet names are banned from appearing on the jars.
End Marmite Neglect
[UPDATE]: Looks like Marmite have taken down their video Oh my, what a fuss those at Marmite have created. Not only does Marmite have the genius Love or Hate advertising about the product, now we have Love or Hate about their adverts. No marketing campaign has created suck vitriol.
Backstage at Oxford St Lights
On Monday 5th November, I was invited to be a behind the scenes reported for Marmite at the Marmite Oxford Street Lights Switch-on Event. It was a fantastic event with the cast from Scrooge, Lawson, Leona Lewis and Robbie Williams.
FanCulture: The Evolution of influence
FanCulture is a short film exploring the role fans could, and should, play in brands and marketing. I was invited to be in the film last summer and we shot my bits in November.
The Marmite Vaseline lip balm, properly tested: a second review
As the guardian of ILoveMarmite.com, I get to product test a lot of new Marmite products. This year has been no exception. The most exciting product I have been able to taste-test is the product of a new joint venture between Marmite and Vaseline. You read right, MARMITE AND VASELINE.
Celebrate 60 years of Ma'amite monarchy
Marmite, has been given a makeover to celebrate the Queen's Diamond Jubilee. The Royal Marmite makes it the most appropriate kitchen table condiment for people wanting to toast the Queen's 60th year as the longest reigning Marmite monarch Tuesday 5th June.
John Bercow Joins Love Party
It's the great debate, share the marmite Love with the Love Party, or stop the Spread?
Monumite: The Marmite Shrine
So, I'm about to make the trek to Burton-upon-trent, a place I haven't been to since I was a boy, to be at the unveiling of the Monumite.
