Marmite Articles

Explore our collection of articles about Marmite, Britain's most divisive spread.

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Marmite facts: 15 things you (probably) didn't know, plus a bonus you won't believe

Marmite facts: 15 things you (probably) didn't know, plus a bonus you won't believe

Most Marmite fact lists are the same five lines copied off each other. This is the proper version: fifteen things about Marmite that are actually surprising and actually true, from the French pot on the label to the doctor who used it to discover folic acid, each one followed up in full if you want to go deeper.

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Every Marmite-flavoured snack on UK shelves: crisps, popcorn, peanuts, rice cakes and the rest

Every Marmite-flavoured snack on UK shelves: crisps, popcorn, peanuts, rice cakes and the rest

Every Marmite-flavoured snack on UK shelves in 2026: Walkers crisps, Joe & Seph's popcorn, KP peanuts, the discontinued Special K cereal and Cadbury chocolate, and what the licensing strategy tells you about the brand.

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The Marmite WWII workers' campaign: how a brown jar became part of the war effort

The Marmite WWII workers' campaign: how a brown jar became part of the war effort

Marmite's Second World War story: the B-vitamin workers' advertising in factory press, the Red Cross parcels to prisoners of war, the desert and jungle field rations, and what the wartime ads actually looked like.

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Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended

Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended

Marmite reissued the Ma'amite pun for the 2022 Platinum Jubilee: purple Union-Jack label, yellow lid, royal warrant. Then the Queen died three months later, turning the last commemorative jar of her reign into an accidental full stop.

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Marmite vs Vegemite: what is the difference, and which one wins?

Marmite vs Vegemite: what is the difference, and which one wins?

Marmite and Vegemite are both yeast-extract spreads, but not the same jar: Marmite is British, sweeter and B12-fortified; Vegemite is Australian, saltier and thicker. The differences, the WW1 origin, the nutrition split, and a partisan verdict.

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"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand

"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand

Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.

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Is Marmite vegan, vegetarian, kosher, gluten-free, halal? The dietary status of every variant

Is Marmite vegan, vegetarian, kosher, gluten-free, halal? The dietary status of every variant

A different answer for almost every diet. Marmite is vegan, vegetarian and KLBD-certified kosher; it is NOT gluten free (the yeast is grown on barley and wheat); and it is permissible but not certified halal.

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"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong

"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong

American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.

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Is Marmite good for you? The nutrition case, with the caveats included

Is Marmite good for you? The nutrition case, with the caveats included

Marmite gets opposite write-ups in the press most weeks. The honest nutrition case: a real B12 and folic acid contribution per teaspoon, a salt warning that matters for some people and is overstated for most.

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How long does Marmite last, and does it ever actually go off?

How long does Marmite last, and does it ever actually go off?

How long Marmite lasts opened and unopened, why the salt and low water content make it nearly impossible to spoil, whether it belongs in the fridge (it does not), and the three signs that a jar should actually be binned.

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