Six ghosts at one jar. Churchill, Adams, Shakespeare, Keats, Dostoyevsky and Conan Doyle, with proper disagreement and the Dirk Gently x Ford Prefect crossover Shakespeare asked Adams to tell.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Could Vegemite buy Marmite?
Yes, technically. Probably not. Definitely not in any way Britain would survive. Bear with me. This is the most fun thought experiment in the whole McCormick story, and it ends in a place that says something useful about why the yeast-extract category is shaped the way it is.
Marmite at 125, with a new American owner in the room
Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
Marmite Squeezy: the case for the bottle, and the small Marmite-jar argument it inherits
The Squeezy bottle solved three real problems with the jar: the knife, the contamination, and the wasted last third. When the bottle wins, when the jar wins, and why the recipe inside is subtly different.
Twelve celebrities go on the record about Marmite, and we have all the receipts
Twelve famous figures who have publicly committed to a side on Marmite, with their real quotes named and sourced. Six lovers (Florence Pugh, Sir Paul McCartney, Nigella Lawson, Nadiya Hussain, Hailey Bieber, Gordon Ramsay), six haters (Madonna, John Cena, Adele, Anthony Albanese, Hugh Jackman, Piers Morgan), and two more who use the word as a metaphor for their own work.
An imagined Mnemonicon panel: Douglas Adams with Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar of Marmite
A Towel Day panel: Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar. Marvin calls it the accumulated regrets of civilisation.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Douglas Adams (a Bovril-sandwich man, as it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day Mnemonicon session.
Marmite popcorn is the savoury-snack idea that should have happened a decade ago
Marmite popcorn is the savoury snack hiding in your cupboard. The eight-minute stovetop recipe, why the butter carrier matters, the two mistakes to avoid, and why the homemade version beats anything in a bag.
The Marmite Mnemonicon, five months in
A Victorian fairground fortune-teller cabinet on a Norfolk shelf, wired to Sedasoft's siteengine_ai, lets the writer interview the dead about Marmite. The Christmas-2025 origin story.
What is Marmite actually made of? A look at the ingredients list, in plain English
The eight things on a Marmite jar's label, in plain English: yeast extract, salt, vegetable juice, spice extracts, and the B vitamins added since the 1930s. The brewing connection, the B12 question, and what is not in the jar.
