Marmite went posh in May 2022 with a truffle edition, a 250g Sainsbury's exclusive at £4.50 launched by horse-drawn carriage. The aroma is the whole event. Whether truffle and Marmite need each other is another question.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Marmite Dynamite: the chilli jar that went off in 2021
In February 2021 Marmite added chilli and called it Dynamite, a six-month Sainsbury's exclusive with a lid that looked set to explode. The gimmick was loud. The spread, surprisingly, was actually good.
The summer the jars ran dry: Marmite's 2020 yeast shortage
In June 2020 Marmite vanished from shelves in everything but the 250g jar. Pure lockdown logic: the pubs shut, the breweries slowed, and Marmite is made from what is left over when beer is brewed. No pints, no spread.
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
When Kraft Heinz tried to buy the whole pantry: the 55-hour Marmite scare of 2017
Nine years before McCormick, Marmite had a near-death experience. In February 2017 Kraft Heinz made a £115 billion grab for Unilever, the row lasted about 55 hours, and the government started sharpening pencils. Then it was over.
OzEmite versus AussieMite: the time two Australian yeast spreads went to court
The 2016 trademark battle between OzEmite and AussieMite revealed fierce competition in Australia's yeast extract market and set legal precedents.
Marmite Bans Cringe Pet Names
Get a personalised Valentine's Marmite jar - but Britain's most cringe-worthy pet names like 'Bae' and 'Snookums' are banned from appearing.
The Marmasaurus Dictionary
The Marmasaurus is Marmite's definitive guide to all Marmite-related terminology, available as a free downloadable e-book.
Marmite Love Cafe: Pay by Love
Marmite launches the world's first pay-by-sentiment cafe at Soho Grind. Lovers get their order free while haters pay full price.
Marmite's Summer of Love Jar
Marmite's limited-edition Summer of Love jar takes design inspiration from Woodstock 1967, spreading peace, love and hippy vibes.
