Not a real interview. The Astral Mnemonicon's first séance, with a fictional 'Steven Fri' standing in for the asleep, un-consulted Stephen Fry. Conservative-voting joke unpacked, McCormick sale, and why Dostoyevsky was wrong about the jar.
Pop Culture References
Marmite in TV, film, music, and literature: cultural references, internet memes, and appearances in popular media.
Category: Pop Culture References | View all articles
The internet was arguing about Marmite in 1985
We treat 'love it or hate it' as if the 1996 advert invented it. The OED traces Marmite to a 1985 post on a Usenet cooking group explaining the jar to Americans: people fall into two groups, those who love it and those who would not stay in the same room as it. The divide, online, eleven years early.
The first Marmite man was Rab C Nesbitt
The OED dates the adjective 'Marmite' to a single 1994 citation. Look at what it actually is and you find a Sandwell Evening Mail review calling Gregor Fisher's Rab C Nesbitt 'the Marmite man of comedy.' By the dictionary's own reckoning, the first Marmite man wore a string vest.
An imagined Mnemonicon round-robin reunion: six ghosts at one jar, with proper disagreement, and the crossover story Shakespeare asked Adams to tell
Six ghosts at one jar. Churchill, Adams, Shakespeare, Keats, Dostoyevsky and Conan Doyle, with proper disagreement and the Dirk Gently x Ford Prefect crossover Shakespeare asked Adams to tell.
An imagined Mnemonicon panel: Douglas Adams with Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar of Marmite
A Towel Day panel: Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar. Marvin calls it the accumulated regrets of civilisation.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Douglas Adams (a Bovril-sandwich man, as it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day Mnemonicon session.
The Marmite Mnemonicon, five months in
A Victorian fairground fortune-teller cabinet on a Norfolk shelf, wired to Sedasoft's siteengine_ai, lets the writer interview the dead about Marmite. The Christmas-2025 origin story.
An imagined Mnemonicon interview with Sir Arthur Conan Doyle for St George's Day, and Mr Sherlock Holmes investigates an unlabelled jar that arrived at 221B by the second post
Sir Arthur Conan Doyle for St George's Day, plus Sherlock Holmes deducing an unlabelled jar that arrived at 221B by the second post. Burton-on-Trent, 1902, medical-man sender.
An imagined Mnemonicon interview with Fyodor Dostoyevsky on Marmite as a moral substance, and a jar set between Ivan and Alyosha Karamazov at the tavern
Fyodor Dostoyevsky on Marmite as a moral substance that refuses the middle ground. Ivan offers the bread to Alyosha at the Skotoprigonyevsk tavern.
An imagined Mnemonicon interview with John Keats on Marmite, negative capability, an ode for the jar, and a fermented dainty added to Porphyro's feast
John Keats on Marmite as Negative Capability made edible. A five-stanza ode in his Nightingale register and a scene with Madeline and Porphyro on St Agnes Eve.
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