Marmite's Second World War story: the B-vitamin workers' advertising in factory press, the Red Cross parcels to prisoners of war, the desert and jungle field rations, and what the wartime ads actually looked like.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: advertising | View all articles
"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand
Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
Marmite finally admits toast is dying
adam&eveDDB's new campaign quietly admits UK toast consumption is down 62 per cent and repositions Marmite as a cooking ingredient. Mostly successful.
Unilever is moving Marmite marketing to TikTok creators
Unilever's CMO put out a statement in early March confirming what most of the trade press had already worked out.
The time Paddington tried Marmite and Michael Bond was not pleased
In October 2007, Marmite released a television advert featuring Paddington Bear, made in the classic stop-motion style of the original 1970s BBC series. Paddington, in his duffle coat and hat, picks up a Marmite and cheese sandwich, tries it, and declares it "really rather good".
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
End Marmite Neglect
[UPDATE]: Looks like Marmite have taken down their video Oh my, what a fuss those at Marmite have created. Not only does Marmite have the genius Love or Hate advertising about the product, now we have Love or Hate about their adverts. No marketing campaign has created suck vitriol.
Paddington's New Marmite Ad
Whilst having a birthday party, Paddington decides to top up the sandwiches with Squeezy Marmite (just like slipping a hip flask of vodka into the fruit punch :-). Of course, half the guests love it, the other half don't. Watch out for what the policeman's hat gets used for!
Breast is Best Marmite Ad
I don't know if this is a new or an old Marmite advert, but I only just came across it, enjoy :-)
Paddington Switches to Marmite
In a shock move, Paddington Bear has switched from marmalade in his sandwiches to Marmite. Should Paddington stick to tradition, or embrace something new and switch to Dark side?
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