Marmite's marketing team are usually quite restrained. The name "Ma'amite" was the exception. Ma'am as in the way one addresses the Queen, mite as in Marmite.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
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Marmite does not, sadly, repel mosquitoes
It goes like this. The B vitamins in Marmite, particularly thiamine (B1), are excreted through the skin in small amounts. Mosquitoes find the smell of thiamine unattractive. Therefore, eating Marmite makes you a less appealing target.
Someone made Rodin's The Kiss out of 420 jars of Marmite
This is one of my favourite genuine Marmite stories.
A man called Saire Marmite, by his own request
Saire May, then thirty-eight, got out his deed poll forms and officially became Saire Marmite. His reasoning, as reported at the time, was that he wanted to demonstrate proper devotion to the jar.
Nigella's Marmite spaghetti, the right way
The Marmite spaghetti recipe originated, in its modern form, with Nigella Lawson in the early 2000s.
Creamy Marmite chicken, the recipe that earns its place in your weeknight rotation
Chicken in a creamy, savoury Marmite-and-parmesan sauce. The Marmite is hidden in the sauce, doing the long-savoury-back-note work that a slow-reduced stock would otherwise do, except this version takes twenty-five minutes start to finish. This is a proper weeknight recipe.
Marmite Vaseline lip balm: the 2007 April Fool that nearly became a real product
On 1 April, in a year I have decided not to dignify by looking up, the Marmite and Vaseline teams together announced a limited-edition product: Vaseline Lip Therapy with Marmite. Promotional materials. Quotes from brand managers. A claimed exclusive Facebook availability.
The time Paddington tried Marmite and Michael Bond was not pleased
In October 2007, Marmite released a television advert featuring Paddington Bear, made in the classic stop-motion style of the original 1970s BBC series. Paddington, in his duffle coat and hat, picks up a Marmite and cheese sandwich, tries it, and declares it "really rather good".
The Marmarati, the fake secret society Marmite invented
Marmite XO (the extra-strong, double-aged version) launched in 2010. The standard launch playbook for an extension of a heritage brand is, broadly, "advertise on television, put it in supermarkets, hope for the best". Marmite did not do that.
The countries where Marmite has been, briefly, illegal
In 2011, Denmark enforced a long-standing food regulation that requires added vitamins in commercial food products to be specifically approved by the Danish authorities. Marmite, which is fortified with extra B vitamins (B12 in particular), did not have the approval.
