TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2025 | View all articles
Marmite vs Bovril: what is the difference between the two brown jars?
Marmite and Bovril are both dark, salty British savoury pastes owned by Unilever, and people mix them up. The difference that matters: Marmite is yeast extract (vegan and vegetarian); Bovril is beef extract and is not. One is for spreading, one for drinking.
Unilever spins off its ice cream, and Marmite watchers take notes
Unilever's ice cream spin-off is the rehearsal for the food sale. What today's MICC listing tells us about the McCormick-shaped move coming next.
Elton's last Marmite jar, and a million quid for the AIDS Foundation
The final Elton John Marmite jar wraps a four-year, £1 million partnership for the AIDS Foundation. The Dodger Stadium design is the best of the run.
Is Marmite banned in British prisons? The 'Marmite Mule' myth
The story goes that Marmite is banned in British prisons because inmates were using it to brew illicit alcohol. It makes a good headline and a worse fact. There is no blanket ban, and the science the myth rests on is wrong: the yeast in Marmite is dead before it reaches the jar, so it cannot ferment anything.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
Unilever quietly puts Marmite up for sale
Reuters reports Unilever has opened a formal sale process for Marmite, Bovril, and Colman's. What the 'Historic British Brands' bundle actually means.
How to eat Marmite on toast (and the mistake nearly everyone makes)
The right way to eat Marmite on toast: hot toast, real butter on first so it melts, then a thin scrape, not a thick layer. The commonest mistake is using too much, which is why most people who think they hate it have never had it done properly.
Will Marmite still be British? The McCormick takeover of Unilever Foods, explained
The Grocer is reporting that Marmite has been quietly reclassified as non-core inside Unilever. Non-core is corporate for "we are open to offers".
Marmite in British popular culture: the verb, the meme, and the brand-name shorthand
It is hard to think of another food brand that became a word in normal British English. Hoover, in its day. Tippex. That is most of the list. Marmite is in it. If you describe a film, a politician, a footballer or a piece of new architecture as "a bit Marmite", everyone in the room nods.
