TikTok's #MarmiteFirstTimer hashtag has passed half a billion views. What that means for the brand's next decade of customers.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles from: 2025 | View all articles
Unilever spins off its ice cream, and Marmite watchers take notes
Unilever's ice cream spin-off is the rehearsal for the food sale. What today's MICC listing tells us about the McCormick-shaped move coming next.
Elton's last Marmite jar, and a million quid for the AIDS Foundation
The final Elton John Marmite jar wraps a four-year, £1 million partnership for the AIDS Foundation. The Dodger Stadium design is the best of the run.
M&S launches a Marmite caramel sauce, because of course they did
M&S launches a Marmite caramel sauce for Christmas. The word 'swalty' is regrettable. The sauce itself, surprisingly, works on ice cream.
Unilever quietly puts Marmite up for sale
Reuters reports Unilever has opened a formal sale process for Marmite, Bovril, and Colman's. What the 'Historic British Brands' bundle actually means.
Marmite's Future at Unilever
New leadership at Unilever signals potential sale or spin-off of iconic British brands including Marmite as part of aggressive portfolio streamlining strategy.
Marmite in Popular Culture: Beyond the Jar
Marmite, the iconic British yeast extract, is renowned for its distinctive flavour that divides opinion: you either love it or hate it.
Australian Prefers Marmite
In a delicious act of cultural treachery, The Betoota Advocate published a satirical piece claiming an Australian prefers Marmite over Vegemite.
Marmite Stripes Marlborough Shop
In historic Marlborough, Wiltshire, a boutique owner painted their Grade II-listed building with bold Marmite-inspired stripes, dividing local opinion.
Marmite Sausage Wins Award
Morgan's Country Butchers from Waters Tump near Newport won a national award for their innovative Marmite-flavoured sausage creation.
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