How long Marmite lasts opened and unopened, why the salt and low water content make it nearly impossible to spoil, whether it belongs in the fridge (it does not), and the three signs that a jar should actually be binned.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
The first Marmite man was Rab C Nesbitt
The OED dates the adjective 'Marmite' to a single 1994 citation. Look at what it actually is and you find a Sandwell Evening Mail review calling Gregor Fisher's Rab C Nesbitt 'the Marmite man of comedy.' By the dictionary's own reckoning, the first Marmite man wore a string vest.
Could Vegemite buy Marmite?
The McCormick deal leaves Marmite, Bovril, Colman's and Pot Noodle sitting in one American spice portfolio. So could McCormick keep going and consolidate the global yeast-extract category? Four flag-mashup scenarios with Vitam, Cenovis, NZ Marmite, and the one that would set the Commonwealth on fire. None of them will happen. The reasons are more interesting than the answer.
Marmite at 125, with a new American owner in the room
Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
Twelve celebrities go on the record about Marmite, and we have all the receipts
Twelve famous figures who have publicly committed to a side on Marmite, with their real quotes named and sourced. Six lovers (Florence Pugh, Sir Paul McCartney, Nigella Lawson, Nadiya Hussain, Hailey Bieber, Gordon Ramsay), six haters (Madonna, John Cena, Adele, Anthony Albanese, Hugh Jackman, Piers Morgan), and two more who use the word as a metaphor for their own work.
An imagined Mnemonicon panel: Douglas Adams with Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox, each given a jar of Marmite
Imagined Mnemonicon panel: Douglas Adams plus Arthur Dent, Ford Prefect, Marvin and (regrettably) Zaphod Beeblebrox. Marvin calls the jar 'the accumulated regrets of civilisation'.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Imagined Mnemonicon interview with Douglas Adams (a Bovril-sandwich man, it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day fake séance.
The Marmite Mnemonicon, five months in
How a Victorian fairground fortune-teller cabinet on a Norfolk shelf, wired to Sedasoft's siteengine_ai, became the apparatus for the site's fake interviews with dead authors about Marmite. The Christmas-2025 origin story.
Marmite vs Vegemite: what is the difference, and which one wins?
Marmite and Vegemite are both yeast-extract spreads, but not the same jar: Marmite is British, sweeter and B12-fortified; Vegemite is Australian, saltier and thicker. The differences, the WW1 origin, the nutrition split, and a partisan verdict.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
