Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
Modern Era (1990-2025)
Contemporary Marmite: Unilever ownership, "Love it or Hate it" campaign, product varieties (XO, Peanut Butter), digital marketing, and global reach.
Category: Modern Era (1990-2025) | View all articles
Ma'amite came back for the Platinum Jubilee, and then the reign it toasted ended
Marmite reissued the Ma'amite pun for the 2022 Platinum Jubilee: purple Union-Jack label, yellow lid, royal warrant. Then the Queen died three months later, turning the last commemorative jar of her reign into an accidental full stop.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
The British press has the Burton-Marmite story wrong
Since 31 March 2026, when McCormick & Company announced its agreement to combine with Unilever's foods business, the British press has been telling one version of the Marmite-McCormick story. The version goes roughly like this: The Americans have bought our Marmite.
What happened to Schwartz: the 42-year case study for what comes next for Marmite
If you want to know what happens to a British heritage food brand under McCormick ownership, you do not have to speculate. There is already a forty-two-year working example sitting on every supermarket spice shelf in Britain.
Food Unwrapped films inside the Marmite factory and TikTok loses the plot
Channel 4 goes inside the Burton factory and TikTok runs with the slurry-vat footage. The brand handles the moment well.
Five spice acquisitions, one pattern: what McCormick does with European heritage brands
Between 1984 and 2015, McCormick acquired five major heritage food brands outside the United States. None of them was renamed. None of them had its recipe vandalised. Most of them are now bigger than they were on the day of acquisition.
What the McCormick deal means for Burton-on-Trent
What McCormick's vague 'long-term manufacturing agreement' really means for the 240 jobs in Burton, and why the Cadbury precedent should worry us.
"You can't sell Marmite to the Americans": Britain has a quiet meltdown
Britain has sold off cars, banks, and football clubs without much fuss. Marmite, it turns out, is the line. A look at why the row is louder than the deal.
McCormick buys Marmite, and the rest of Unilever's pantry
Unilever sells its food business, including Marmite, Hellmann's, and Knorr, to McCormick for $45 billion. The end of a 26-year ownership.
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