Not a real interview. The Astral Mnemonicon's first séance, with a fictional 'Steven Fri' standing in for the asleep, un-consulted Stephen Fry. Conservative-voting joke unpacked, McCormick sale, and why Dostoyevsky was wrong about the jar.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: mccormick | View all articles
Who owns Marmite? (and who will after the McCormick deal)
Marmite is owned by Unilever, and has been for years. In March 2026 Unilever agreed to sell its food business, Marmite included, to the American firm McCormick, a deal set to complete around mid-2027. Until it closes, Marmite remains a Unilever brand.
Could Vegemite buy Marmite?
Yes, technically. Probably not. Definitely not in any way Britain would survive. Bear with me. This is the most fun thought experiment in the whole McCormick story, and it ends in a place that says something useful about why the yeast-extract category is shaped the way it is.
Marmite at 125, with a new American owner in the room
Marmite turns 125 in 2027, just as McCormick takes over. What a serious anniversary year should look like, and what we should probably expect instead.
An imagined Mnemonicon interview with Douglas Adams on Marmite, Vogon customs, and the McCormick deal: a Towel Day session
Douglas Adams (a Bovril-sandwich man, as it turns out) on Marmite, Vogon customs, and the McCormick deal. A Towel Day Mnemonicon session.
"Mar-meet" returns: Americans discover Marmite, briefly, and pronounce it wrong
American TikTok creators are discovering Marmite, mostly because McCormick is American. Most of them are pronouncing it 'Mar-meet'.
The British press has the Burton-Marmite story wrong
Since 31 March 2026, when McCormick & Company announced its agreement to combine with Unilever's foods business, the British press has been telling one version of the Marmite-McCormick story. The version goes roughly like this: The Americans have bought our Marmite.
What happened to Schwartz: the 42-year case study for what comes next for Marmite
If you want to know what happens to a British heritage food brand under McCormick ownership, you do not have to speculate. There is already a forty-two-year working example sitting on every supermarket spice shelf in Britain.
Five spice acquisitions, one pattern: what McCormick does with European heritage brands
Between 1984 and 2015, McCormick acquired five major heritage food brands outside the United States. None of them was renamed. None of them had its recipe vandalised. Most of them are now bigger than they were on the day of acquisition.
What the McCormick deal means for Burton-on-Trent
What McCormick's vague 'long-term manufacturing agreement' really means for the 240 jobs in Burton, and why the Cadbury precedent should worry us.
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