People say Margaret Thatcher loved Marmite. There is no real evidence she ever ate it, her documented diet was grapefruit, eggs, lamb and whisky. The closest she came was a surprise 1992 visit to Marston's brewery in Burton-on-Trent, whose spent yeast feeds the Marmite factory next door. The genuine link, though, runs the other way: she is the figure 'a bit Marmite' was practically invented to describe.
Marmite Articles
Explore our collection of articles about Marmite, Britain's most divisive spread.
Showing articles tagged with: loveitorhateit | View all articles
What is Marmite? A plain-English guide to Britain's most divisive spread
Marmite is a dark, salty British spread made from spent brewer's yeast, first produced in Burton-on-Trent in 1902. A plain-English guide to what it is, what it tastes like, what actually goes in the jar, and why the country has never agreed on it.
The internet was arguing about Marmite in 1985
We treat 'love it or hate it' as if the 1996 advert invented it. The OED traces Marmite to a 1985 post on a Usenet cooking group explaining the jar to Americans: people fall into two groups, those who love it and those who would not stay in the same room as it. The divide, online, eleven years early.
"Love it or hate it": where the Marmite slogan came from, and how it rescued a struggling brand
Where 'love it or hate it' came from: the 1996 BMP DDB campaign that rescued a fading brand by leaning into the half of Britain that hated the taste, and how the slogan escaped into everyday language.
A bit Marmite: the jar that became an adjective
To call something 'a bit Marmite' is now official: the OED lists Marmite as an adjective for anything that splits people into love-it and hate-it camps, and it dates the metaphor to 1994, two years before the famous advert everyone credits.
Marmite is one of the longest-running memes on the internet
Bartle Bogle Hegarty wrote "Love it or hate it" for Marmite in 1996. Twenty-nine years later, half the internet is still using it. That is the kind of longevity ad agencies dream of and almost never achieve. The reason it travelled is that it does not actually sell Marmite.
The year Marmite swabbed your cheeks: the 2017 Gene Project
In 2017 Marmite asked the nation to spit in a tube. The Gene Project claimed your DNA decides whether you love or hate the jar, sold you a testing kit, and lifted sales 14 per cent. The marketing was brilliant, the science thin.
The Marmasaurus Dictionary
Marmite has launched the ' Marmasaurus ', the definitive guide to all Marmite-related terminology, downloadable as an e-book for free. The Marmasaurus covers the words used by Marmite lovers when describing their yeasty joys.
Marmite Love Cafe: Pay by Love
It's my birthday on August 4th and what better way for me to celebrate this year than to visit the world first 'pay-by-sentiment' cafe. On the 4th & 5th August, Marmite is launching this unique cafe at Soho Grind .
Interview with the creator of the official Marmite board game
There are now two official Marmite board games: Love It or Hate It and Who Put the Marmite in the Fridge? and we were able to get an interview the creator. Conducted via email, as Pants On Fire games are in France and I am not, I asked some hard hitting Marmitey questions...
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